Business Acquisition Opportunity

Fully Automated, Turnkey Spartan Race Training App & Brand

Massive Partnership & Passive Income Potential

Summary

This is a complete, ready-to-operate digital business in the fast-growing Spartan race / obstacle course racing (OCR) niche. The system is designed to run fully automatically, with end‑to‑end process automation, integrated payments, and content delivery, making it ideal as a passive income project. The biggest upside lies in strategic partnerships and co-sell opportunities with global race organisers, where the training program can be bundled with event registrations.

Want to discuss the acquisition?

Get in touch to learn more about the business and financials.

Revenue Opportunity Example

  • There are about 650 Spartan Race events world-wide every year.
  • On average, 3,000 athletes participate in a race.
    (650 events × 3,000 athletes = 1,950,000 potential market size)
  • Let's assume a co-sell price tag of only EUR 3.00 for the program at race registration check-out.
  • Let's assume a very conservative 5% conversion rate.
    (1,950,000 × 5% = 97,500 annual customers)
That delivers an annual revenue of over 290,000 EUR.
(97,500 customers × EUR 3.00 = EUR 292,500 annual gross revenue)

* Note: This is an illustrative upside scenario, not a revenue guarantee, but very achievable through the right strategic partnerships.

What's included

Brand & Web Assets

  • Domain and brand: SpartanRacePrep.com
  • Optimized landing page focused on Spartan prep and OCR athletes.

Full Process Automation

  • The entire user journey—from sign-up and payment to onboarding—runs fully automatically.
  • Operates as a passive income stream requiring minimal ongoing manual interaction.

AI Ask-Me-Anything Coach Bot

  • AI-based AMA coach bot that answers training questions 24/7.
  • Provides scalable coaching without live 1:1 time, increasing value and retention.

Integrations

  • PT Distinction integration for training programs & videos.
  • Stripe integration for secure payment flows.

App & Source Code

  • Fully functioning automation and all related source code of landing page and AI bot.
  • All technical assets to maintain, extend, or integrate.

Audience & Email List

  • Over 2,000 email subscribers interested in Spartan race preparation.

Content & Training Materials

A comprehensive library of guides and worksheets:

  • • Blueprint to a Successful Spartan Race Completion
  • • Obstacle Guide
  • • How to Develop Mental Toughness
  • • Spartan Race Nutrition Guide
  • • Habit Forming Guide
  • • Race Ready – 5 Elite Secrets

Use them as lead magnets, onboarding content, upsell bonuses, or standalone digital products.

Nutrition Guide Example

Strategic partnership & revenue potential

Huge opportunity to partner and co-sell with global race organisers such as:

  • Spartan – around 650 events per year worldwide, with up to 5,000 athletes per event.
  • Tough Mudder – around 130 events per year, with up to 3,000 athletes per event.

The training program is a perfect complementary fit with race registrations:

  • It can be offered as an add‑on at checkout.
  • Even a modest per‑registration upsell amount can lead to significant revenue when scaled.
  • Because the delivery is fully automated, incremental revenue requires minimal manual effort.

The Spartan Race Preparation Program landing page

Spartan Race Prep Landing Page Screenshot

The app

Spartan Race Prep App Screenshots

Performance / proof

  • Business has generated paying customers and validated demand.
  • OCR events run year-round, bringing in new athletes.
  • All core assets and integrations are built and functional.

Operations

  • 100% remote and digital; no physical logistics.
  • Owner’s main role: Managing partnerships and marketing.
  • Optionally improving or expanding content over time.

Reason for sale

The current owner runs several other businesses and cannot commit to the focused outreach and relationship building required to fully leverage the partnership potential. The project is built and validated. The technology works. The product has a good market fit. Customers want it.

Now, it needs a buyer who can execute the final business development step to grow it.

Asking price & deal terms

$8,437

Includes:

  • Training app and all source code
  • Domain, brand, and landing page
  • 2,000+ email subscribers (need to opt-in)
  • AI AMA coaching bot
  • Full integration with PT Distinction
  • Full Stripe payment integration
  • All PDF guides, worksheets, and content
  • Documentation plus handover support

Handover support:

  • 2 weeks of transition support (calls, documentation, technical guidance).
  • Guidance on automation workflows, PT Distinction, Stripe, and partnership/co-sell strategy.

The ROI & Risk-Adjusted Investment Case

At a fixed acquisition price of $8,437, the downside risk is capped, while returns offer an exceptional upside:

1. Low Risk & Fast Capital Recovery (Breakeven)

  • Capital Recapture Threshold: To completely recover your $8,437 investment, you only need 2,500 total sales at $3.
  • Minimal Traction Required: That requires capturing just 0.13% of the annual Spartan Race athlete market (approx. 208 sales per month). Once reached, the asset is 100% paid off, and every future sale is pure profit.

2. Realistic 3-Year Projection Scenarios

Performance ScenarioAnnual SalesAnnual RevenueNet Profit (vs. $8,437 Cost)Return on Investment (ROI)
Conservative Case
(0.5% market reach / 10k sales)		10,000$33,749+$25,312300% ROI (4.0x payout)
Moderate Case
(2.0% market reach / 39k sales)		39,000$131,624+$123,1871,460% ROI (15.6x payout)
Bull Target Case
(5.0% checkout co-sell partnership)		97,500$329,062+$320,6243,800% ROI (39.0x payout)

3. Weighted Risk-Adjusted Return

Even factoring in a 50% probability of low early traction ($0–$33,749), assigning moderate probabilities across the higher scaling tiers yields an Expected Value of ~$53,999 to $65,249 in net profit. This represents an average expected return of >640% ROI on your initial $8,437 purchase.

Why this purchase price?

Acquiring this turnkey asset for $8,437 allows you to skip months of development, curriculum building, and platform testing. You acquire immediate access to an addressable market of 1.95M annual athletes with near-zero ongoing operational overhead and massive margin expansion potential.

Ideal buyer

Fitness brand, coach, or influencer wanting a professional, niche training product that can be largely automated.
Media / content business in health & fitness looking for a turnkey digital product with strong upsell potential.
App or SaaS buyer who values automated, niche apps with clear partnership and passive income angles.
Anyone in the OCR / endurance / racing ecosystem wanting a training product that fits naturally alongside race ticket sales.

Interested? Get in touch.

Fill in the form below and we will send the details directly to your inbox.